Strategy

Steps 1 & 2: Assessment and Strategy Development

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 Vinea Research begins the market research process by working with your organization to ask important questions internally. This enables us to clarify your challenges, understand your goals, and define your target audiences.

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Challenges and Goals. What are the chief problems or decisions your group is facing? With what decisions are you struggling?

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Target Audience. Who is your target audience? What methods are you currently using to reach them? How well do you know your target audience? How did you come to know them?

Vinea custom designs a market research strategy for your organization.

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 We determine what data sources to use, how to keep the data clean and accurate, what research instruments to employ, how the sampling should be configured, how to protect participants' privacy, and what methods will be used to assemble research participants.

Vinea offers a full range of market research techniques, including:

 

  • Emotive and projective techniques for use in focus groups and one-on-one interviews

  • Landscape studies and sentiment studies

  • Impact studies

  • Message optimization and message testing

  • Key drivers research

  • Segmentation research

  • Advertising concept testing

  • Initiative prioritization studies

  • Profiling studies